Landtest
A/B Testing
Test landing page variants from your repo. Visitors hit your domain — Landtest never sits in front of your traffic.
Traffic split
Incoming traffic
Control
Variant
Conversion goal
Every visitor gets the same page shell from your host. A cookie assigns them to control or a variant in the browser — so your CDN can cache one HTML file for everyone.
Lifecycle
1
Define goal
2
Create variants
3
Split traffic
4
Reach sample size
5
Ship or stop
What we track
Per visitor
Pageview, referrer, traffic source, device, and a unique visitor ID.
Per section
Whether a section was seen, and how long visitors stayed on it — so you know if people reached pricing, not just how far they scrolled.
Per button and link
Every clickable element tracked separately — hero button, nav signup, pricing button, footer CTA, and more.
Plus per-goal conversions and full per-variant rollups. See Analytics for the full picture.
Goals can be a page visit (like /signup/success) or a button click you choose. Confidence updates as data comes in — safe to check results anytime. See Analytics for the full breakdown.