Landtest
Analytics
Every number in the product dashboard comes from live events — no mock rates, no estimated funnels.
What we track
Every variant gets the same depth of tracking, so comparisons are always apples to apples.
Per visitor
Pageview, referrer, traffic source, device, and a unique visitor ID.
Per section
Whether a section was seen, and how long visitors stayed on it — so you know if people reached pricing, not just how far they scrolled.
Per button and link
Every clickable element tracked separately — hero button, nav signup, pricing button, footer CTA, and more.
Per goal
Conversions you define — a signup, a booked call, a URL visit, or a specific click.
Rolled up per variant
Unique visitors, conversion rate, statistical confidence, average time on page, click rate by element, and breakdowns by device and traffic source.
How metrics are computed
Metric
Source
MetricUnique visitors
SourceDistinct visitor IDs from pageview events
MetricConversion rate
SourceUnique goal_reached visitors ÷ unique visitors
MetricFunnel steps
SourceScroll depth, CTA clicks, and goals from the same event stream
MetricEngagement
SourceMeasured avg scroll depth and time on page
MetricDevice & source
SourceFirst pageview device + UTM/referrer, rolled up per variant
MetricConfidence / SRM
SourcemSPRT vs control and chi-square sample-ratio checks
Decision states
State
Meaning
Action
StateLeading
MeaningOne variant is ahead
ActionKeep running or ship if you have enough data
StateInconclusive
MeaningNo clear winner yet
ActionRun longer or try a new variant
StateReady
MeaningEnough data to decide
ActionShip the winner — confidence holds even if you checked results early
Early access focuses on single landing page tests. Multi-page funnel tracking is on the roadmap. For exports and connections, see Integrations.